How to write a product page that actually converts

Most underperforming product pages share the same problems. Here is what to fix first.

1. Lead with the outcome

Buyers scan. Your first sentence should say what someone gets, not how long you have been in business.

2. One strong hero image

A single sharp, well-lit photo beats eight blurry ones. Put your best image first — it is what shows in search results.

3. Be specific about location and hours

Incomplete opening hours are the single most common reason enquiries go unanswered. Fill in every day, including closures.

4. Answer objections in the FAQ

Parking, accessibility, deposits, cancellation. Every question you answer up front is one fewer reason to bounce.